Alpha LSG has helped Monarch Airlines to increase In-flight Retail sales by 15 per cent during the past five years.
The impressive results were relayed to cabin crew on Tuesday, May 12, at Alpha LSG’s second OMG! Awards for the airline following a reward & recognition event designed to help improve service to passengers and deliver even better commercial results for the carrier.
Alan Hayes, Alpha LSG’s In-Flight Retail & Managed Services Director, said: “In 2010 the retail partnership between Alpha LSG and Monarch Airlines began and since then we have seen some fantastic results. The strength of this partnership is based on the consistent growth in the in-flight sales, working hard to innovate and develop the products and the services onboard”.
Mr Hayes said that from 2010 Alpha LSG has invested in clear programmes of activity to grow in-flight sales and that in the period up to November 2014 in-flight retail spend per head had risen by over 15%. He added: “We’ve worked incredibly hard to deliver these amazing results, with clear programmes of work in relation to Buying, Merchandising, Digital Marketing, Promotional Activity and of course our multi-faceted crew engagement programme”
Alex Forbes, Alpha LSG’s Chief Operating Officer, said: “Our role is to help Monarch Airlines develop a profitable inflight retail offering. Cabin Crew are our front-line sales team and are crucial to the sales success. The OMG! Conference & Awards programme is part of a more comprehensive crew engagement strategy designed to recognise and reward the endeavours of cabin crew while providing information and support to help them when they are engaging with their passengers.”
Monarch Group CEO Andrew Swaffield joined around 50 members of cabin crew at the event staged at Coombe Abbey Hotel, Warwickshire. Commenting on the evening, Nils Christy, Chief Operations Officer Monarch Airlines, said: “It was a pleasure to see the Cabin Crew recognised by Alpha LSG for their achievements for in-flight service and retail. Our Cabin Crew are passionate about the service they provide and we are immensely proud of the very high levels they consistently deliver to our customers.”
The main award of the night for Top Sales Person went to Carly Morton based at Luton Airport who received a cheque for more than £5,000 plus a medal, trophy and champagne. Runner-up in this category was Damian Raczkowski with third place going to Karl Collard who are both based at London-Gatwick. They received cheques, medals and champagne. The airline’s top twenty best selling cabin crew receive double commission in recognition of their efforts.
The Team of the Year award went to London-Gatwick cabin crew members Hannah Tomlinson, Amelia Goldfinch, Shelly-Ann Harris and Michael Morris who received cheques, medals and champagne.
Dedication to Incentives award went to Caroline Carter from Birmingham while her Birmingham colleague Laura Stephens won the Product Champion award. Both received medals, champagne and gift hampers.